Sino Partners advises Chinese machinery manufacturers entering Australia and New Zealand, and supports Oceania contractors, dealers and fleet owners sourcing earthmoving, material handling and construction equipment directly from verified Chinese factories.
Chinese manufacturers have moved well beyond entry-level supply. Across excavators, wheel loaders, compact track loaders, telehandlers, forklifts, cranes and compaction equipment, Chinese OEMs now field full product lines with modern hydraulics, advanced electric platforms and growing international dealer networks.
For Oceania buyers, the question is which brands are credible, how to compare true landed cost and who will support the machine over its life. For Chinese OEMs, the question is how to build dealer, parts and service coverage across Australia's distances and New Zealand's regional markets. Sino Partners works on both sides of that equation.
Commercial, technical and compliance advisory for Chinese OEMs and Oceania buyers across the full equipment lifecycle.
Market sizing by category and region, competitor and price benchmarking, entry model selection (distributor, dealer network or direct) and a costed go-to-market plan for Australia and New Zealand.
Search, due diligence and commercial negotiation of dealer agreements, territory design, onboarding frameworks and performance scorecards that protect brand and customer experience.
Specification review against Australian and New Zealand conditions: operator protection, guarding, lighting, noise, emissions, labelling, manuals and plant design registration where required.
Parts stocking strategy, warranty framework, technician training and service coverage planning for regional and remote customers, including shared parts hub concepts.
Requirement definition, OEM and factory shortlisting, on-site audits, quotation comparison and Mandarin negotiation for Oceania buyers sourcing equipment from China.
Transparent build-up from FOB price to landed, compliant and delivered cost, including freight, duty, GST, compliance, pre-delivery inspection, finance and residual value assumptions.
In-production monitoring, pre-shipment inspection, container loading supervision, freight, customs and biosecurity coordination through to delivery and commissioning.
A concise view of what our team delivers for each side of the China-Oceania equipment corridor.
Entering or scaling in Australia and New Zealand
Contractors, dealers, rental fleets and end users sourcing from China
In Australia, work health and safety law places duties on those who design, make, import and supply plant, and certain higher-risk plant must have its design and individual items registered. Imported machinery must meet these obligations regardless of brand or price point.
Under the China-Australia Free Trade Agreement, Australian import tariffs on goods of Chinese origin have been eliminated, provided origin is documented. Freight, GST and compliance costs still shape the landed price, which is why we model them from the outset.
Sources: Safe Work Australia: plant supply, design and registration; DFAT: guide to using ChAFTA to export or import; Department of Agriculture, Fisheries and Forestry: importing machinery.
No supplier commissions and no kickbacks. Our advice on equipment is aligned to your commercial outcome, and our fees are disclosed up front.
Established relationships with Chinese manufacturers and a working understanding of how Oceania dealer networks operate.
Plant safety, origin, biosecurity and labelling requirements are mapped before an order is placed, not after the machine arrives.
Mandarin and English capability for negotiations, technical specifications, contracts and factory visits.
Australia-based account management with on-the-ground execution in China, covering Australia, New Zealand and the wider Oceania region.
From strategy and supplier selection through inspection, shipping and handover, with one accountable team.
Contact our machinery and equipment advisory team to discuss your market entry plan, dealer strategy or direct sourcing requirement.
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