Sino Partners designs and manages resilient China-Oceania supply chains, from supplier management and customs compliance to warehousing and distribution, and advises Chinese logistics and warehouse technology providers entering Australia and New Zealand.
In 2024, Australia imported US$75.7 billion of goods from China, making it the largest single source of imports at 25.9 per cent of total import volume, according to UN Comtrade data. For many Australian and New Zealand businesses, a reliable China supply chain is not an option but a core operating requirement.
Reliability depends on decisions made well before a container is loaded: which suppliers, which incoterms, how quality is controlled, how goods are consolidated, classified, cleared and stored and how inventory is planned. Sino Partners helps Oceania importers build that discipline, and helps Chinese logistics and warehouse technology providers establish themselves locally.

Design, compliance and execution advisory across the full China-Oceania supply chain.
Mapping of current flows, lead times, costs and risks, and redesign of sourcing, consolidation, inventory and incoterm structures to reduce total landed cost and variability.
Bilingual supplier performance management, scorecards, in-production checks, pre-shipment inspection and corrective action tracking across multiple factories.
Forwarder and customs broker selection, consolidation, tariff classification, ChAFTA origin documentation, GST treatment and biosecurity compliance for import programs.
Location, capacity and third-party logistics selection, cross-dock and fulfilment design, returns handling and regional distribution for Australia and New Zealand.
Safety stock, reorder and replenishment models matched to China lead times, seasonality and cash flow, with scenario planning for disruption.
Spare parts forecasting, stocking and distribution design for equipment importers and dealers supporting machines across wide geographies.
Supplier identification, audits and negotiation for racking, conveyors, shuttle and storage systems, forklifts and warehouse software from Chinese manufacturers.
A concise view of what our team delivers for Oceania importers and for Chinese logistics providers.
Sourcing and moving goods from China
Entering Australia and New Zealand
The China-Australia Free Trade Agreement set Australian import tariffs at zero on 82 per cent of China's exports from day one, rising to full tariff elimination by 1 January 2019. To claim the preference, goods must be accompanied by a Certificate of Origin or a Declaration of Origin.
Preferential duty is only one part of landed cost. Freight, customs clearance, GST on imports, biosecurity inspection and storage all affect delivered price and cash flow, so we model them together and design the process to avoid delay.
Sources: DFAT: guide to using ChAFTA to export or import; Sino Partners Insights: the rise of Chinese equipment (UN Comtrade import data).

No supplier or forwarder commissions and no kickbacks. Our advice on supply chains is aligned to your commercial outcome, and our fees are disclosed up front.
Every recommendation is tested against total landed cost, lead time and cash flow, not unit price alone.
On-the-ground presence in China gives direct sight of production, quality and loading, not just paperwork.
Mandarin and English capability for supplier management, negotiations, contracts and dispute resolution.
Australia-based account management with on-the-ground execution in China, covering Australia, New Zealand and the wider Oceania region.
From supplier selection and quality control through freight, customs, warehousing and distribution.
Contact our supply chain advisory team to discuss supplier management, trade compliance, warehousing strategy or your market entry plan.
Start a Conversation →