Yawei specializes in Chinese cultural engagement, translation, and Chinese product launch and development in the Oceania market. Known for his data-driven, innovative, and client-focused approach, he has successfully guided multiple new entrant projects across diverse industries.

His recent experience includes overseeing LiuGong's product rollouts across Oceania, launching products in Fiji, the Solomon Islands, New Zealand, and the mining industry in Papua New Guinea. He also contributed to Sany’s TH series launch in Australia and has experience in global used-product marketing.

Yawei currently serves as Executive Director of Chinese Operations for Sino Partners and holds a degree in Aviation Maintenance.

With over a decade of experience in logistics and inventory management, Christopher has established a distinguished career in optimizing supply chains for some of the world’s leading brands.

His expertise spans a range of industries, including electric vehicles (EV) and tyre manufacturing, with key roles at MG, BYD, and Pirelli. At these companies, Christopher addressed unique challenges while developing strategies to improve product availability for Australian dealerships.

Today, he leverages his extensive experience to support Chinese OEMs entering the Oceania market, skilfully navigating complex supply chains and aligning local and global logistics dynamics to ensure seamless operations.

Dr Jessica Cerni is a researcher and consultant specialising in the fields of Science, real-world evidence, data analysis and policy translation. Her background spans senior policy work, data management and research leadership at the University of Wollongong,.

At Sino Partners, Dr Cerni brings a rigorous evidence-based consulting approach, combining quantitative and qualitative research, complex data analysis, stakeholder engagement and policy insight to help organisations make informed strategic decisions. Her expertise is particularly valuable in research, public policy and evidence-led market or service analysis