Unlocking Success: 60+ Years of Expertise, Strategy, and Vision in the Oceania Market.
Our team leverages over 60 years of combined expertise, strategic insight, and a proven track record of success as we enter the Oceania market, delivering exceptional results tailored to the region’s unique needs.
Our Specialist Team.
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Yawei Zhang, Executive Partner
Yawei specializes in Chinese cultural engagement, translation, and Chinese product launch and development in the Oceania market. Known for his data-driven, innovative, and client-focused approach, he has successfully guided multiple new entrant projects across diverse industries.
His recent experience includes overseeing LiuGong's product rollouts across Oceania, launching products in Fiji, the Solomon Islands, New Zealand, and the mining industry in Papua New Guinea. He also contributed to Sany’s TH series launch in Australia and has experience in global used-product marketing.
Yawei currently serves as Executive Director of Chinese Operations for Sino Partners and holds a degree in Aviation Maintenance.
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Christopher Hooper, Logistic & Inventory Specialist
With over a decade of experience in logistics and inventory management, Christopher has established a distinguished career in optimizing supply chains for some of the world’s leading brands.
His expertise spans a range of industries, including electric vehicles (EV) and tyre manufacturing, with key roles at MG, BYD, and Pirelli. At these companies, Christopher addressed unique challenges while developing strategies to improve product availability for Australian dealerships.
Today, he leverages his extensive experience to support Chinese OEMs entering the Oceania market, skilfully navigating complex supply chains and aligning local and global logistics dynamics to ensure seamless operations.
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Jason Lyall, Executive Partner
Jason is an accomplished leader in OEM and distributor management with a strong background in product development, process optimization, and marketing. His expertise spans data analysis, business intelligence, and dealer development, bringing a strategic approach to complex market needs.
With extensive experience in product management, Jason has successfully launched services and developed channels across diverse industries in the Oceania region, with notable achievements in establishing distribution networks for LiuGong and Sany.
In addition to his operational expertise, Jason serves as the Chairman of Sino Group Holdings and Managing Director of Sino Distribution Oceania.