Unlocking Success: 60+ Years of Expertise, Strategy, and Vision in the Oceania Market.

Our team leverages over 60 years of combined expertise, strategic insight, and a proven track record of success as we enter the Oceania market, delivering exceptional results tailored to the region’s unique needs.

Our Specialist Team.

  • Yawei Zhang, Executive Partner

    Yawei specializes in Chinese cultural engagement, translation, and Chinese product launch and development in the Oceania market. Known for his data-driven, innovative, and client-focused approach, he has successfully guided multiple new entrant projects across diverse industries.

    His recent experience includes overseeing LiuGong's product rollouts across Oceania, launching products in Fiji, the Solomon Islands, New Zealand, and the mining industry in Papua New Guinea. He also contributed to Sany’s TH series launch in Australia and has experience in global used-product marketing.

    Yawei currently serves as Executive Director of Chinese Operations for Sino Partners and holds a degree in Aviation Maintenance.

  • Christopher Hooper, Expert Partner

    With over a decade of experience in logistics and inventory management, Christopher has established a distinguished career in optimizing supply chains for some of the world’s leading brands.

    His expertise spans a range of industries, including electric vehicles (EV) and tire manufacturing, with key roles at MG, BYD, and Pirelli. At these companies, Christopher addressed unique challenges while developing strategies to improve product availability for Australian dealerships.

    Today, he leverages his extensive experience to support Chinese OEMs entering the Oceania market, skilfully navigating complex supply chains and aligning local and global logistics dynamics to ensure seamless operations.

  • Ellie Osborn, Expert Partner

    Ellie is an expert in finance and financial risk profiling, specializing in dealer assessments and tailored financial services. With years of experience in the automotive and industrial sectors, she helps businesses optimize risk management and financial performance.

    Ellie’s expertise enables her to assess financial health, identify risks, and craft bespoke solutions that streamline budgeting, secure financing, and enhance stability. As a trusted partner, she plays a key role in mitigating financial risks, improving cash flow, and aligning strategies with long-term growth goals, ensuring a solid financial foundation for success.